Lead Generation Games

If your goal is to capture leads, collect data, and make a lasting impression at exhibitions or brand activations, our Lead Generation Games are built for exactly that. These are not just eye-catching attractions — they’re strategic tools designed to drive interaction, encourage participation, and open the door to real conversations.

At Expo Play, we supply lead gen games that are fun, fast-paced, and exhibition-ready — perfect for environments where you need to stand out and justify your ROI.

Games That Get You Talking

Our lead generation games combine tactile play with digital engagement to create memorable moments — and capture attendee data while doing it. Whether you're using a touchscreen, leaderboard, QR scan, or entry mechanic, every game can be linked to your campaign objectives.

Popular options include:

• Crack the Safe – Guests enter a code or scan to win a prize, giving you data while creating a buzz.

• Spin the Wheel – Quick, exciting, and easily branded — perfect for prize-based promotions.

• Pixel Play – A modern, digital game that can be fully themed to your brand and linked to entry forms or quizzes.

All of these can be fully wrapped in your campaign visuals using Custom Branding, helping your game become a true part of your stand — not just an add-on.

Built for Events that Need Results

Whether you're generating leads at the ExCeL London, running a competition in Branded Game Hire London, or collecting customer insights at a public event in Bedfordshire or Essex, our lead gen games are designed to work seamlessly in real-world event settings.

We provide full setup, branding, and staffing support where needed, so your team can focus on having conversations while we handle the engagement.

Integrate with Incentives & Catering

What makes a lead gen game even more effective? A reward. Pair your data-driven activity with Prize Games like Prize Crane Grabber or simple giveaway mechanisms using Pick & Mix or Candy Floss Food Vending Trike — ideal for incentivising interaction without hard selling.

Want to build a full activation zone? Add Catering options like Burger & Fries or Hot Drinks Food Vending Trike, and keep visitors around longer, giving your team more time to connect.

Why It Works

• Data Capture: Every game can include entry points, form submissions, or QR-linked follow-ups.

• Attract Attention: Movement, lights, and interactivity pull people in.

• Encourage Sharing: Guests love posting about interactive games — great for social reach.

• Brand Integration: With Custom Branding, your visuals are front and centre.

• Dwell Time: The longer people stay, the more likely they are to convert.

Whether you're exhibiting in the Manchester Central Convention Complex, running a university recruitment campaign, or planning a staff incentive scheme, our lead generation games offer more than just entertainment — they create genuine engagement.