Exhibition Games for Automotive Events
Automotive exhibitions demand attention-grabbing experiences that reflect innovation, performance, and precision. Whether you’re showcasing a new model, promoting a dealership network, or engaging visitors at a motorsport expo, interactive entertainment can transform your stand into a destination. Expo Play offers a wide range of Exhibition Games, fully customisable to suit automotive brands, product launches, and high-energy promotional campaigns.
Why Games Work for Automotive Exhibitions
The automotive sector thrives on excitement and engagement, making interactive entertainment a natural fit for exhibitions and public showcases. Visitors are drawn to movement, sound, and competition — exactly what our games deliver. By integrating your branding, messaging, and visuals across the equipment, you reinforce brand identity while encouraging guests to stay longer, interact more, and remember your stand long after the event.
Recommended Games for Automotive Events
Our product range includes high-impact options perfectly suited to automotive themes, helping you highlight speed, precision, technology, and performance.
- Racing Simulator — An obvious favourite for car brands, offering immersive racing challenges that draw large crowds.
- Motion Simulator — Ideal for experiential activations and motorsport tie-ins.
- Strike a Light 2 Players — Fast, responsive gameplay aligned with reaction times, performance metrics, and driver skill concepts.
- Batak Pro — Used widely in professional driving and F1 training, making it perfect for automotive performance messaging.
- Crack the Safe — Excellent for competitions, prize draws, and launch incentives.
- Pixel Play or Photo Mosaic Wall — Ideal for visual campaigns, digital engagement, and social sharing.
- Hook a Duck / Tin Can Alley — Fun, accessible choices for family-friendly automotive events, dealership open days, or festival-style roadshows.
Upsell: Custom Branding for Automotive Clients
Brand consistency is crucial at automotive exhibitions — and our Custom Branded Games service allows you to transform games into seamless extensions of your stand design. Panels, vinyl wraps, screens, lighting, and even sound effects can be customised to reflect your vehicle launch, brand colours, or campaign theme. From subtle logo placement to full body wraps that match the aesthetic of your new model, the branding opportunities are almost unlimited.
Bespoke Games Designed for Automotive Experiences
If you want something truly unique, we can design a Bespoke Branded Fairground Game or fully custom-built interactive attraction tailored to your automotive message. Bespoke options include:
- Speed-based reaction challenges themed around driving or motorsport
- Custom “garage-style” builds with tool-themed gameplay
- Interactive steering or pedal-driven games
- Branded bodywork designs that match specific vehicles
- Prize-based games linked to test drive sign-ups or dealership promotions
Our team works closely with automotive brands, agencies, exhibition organisers, and touring promoters to create one-of-a-kind experiences that stand out in competitive environments.
Perfect for Every Type of Automotive Event
Our exhibition games and branded entertainment are suited to:
- Motor shows and automotive expos
- Dealership launch events
- Motorsport events and fan zones
- EV and sustainability exhibitions
- Car meets, roadshows, and brand tours
- Fleet, logistics, and commercial vehicle expos
- Corporate automotive hospitality suites
Wherever you're exhibiting — from the Exhibition Hire at the NEC Birmingham to events across Exhibition Game Hire Lancashire and nationwide — Expo Play has the expertise, range, and styling options to turn your automotive stand into a high-performance engagement zone.
Ready to Engage Visitors at Your Next Automotive Event?
Share your event brief through our Contact page and we’ll recommend a tailored mix of interactive games, branding options, and creative ideas designed to get your automotive exhibition stand into the fast lane.