How To Add Custom Branding To Your Exhibition Games

Adding custom branding to your exhibition games is an effective way to increase brand visibility and create an interactive experience that aligns perfectly with your brand identity. By incorporating your logos, colours, and messaging directly into the games, you can attract more visitors to your stand and leave a memorable impact. Here’s a step-by-step guide to make the most of custom-branded games for your next event.

1. Define Your Branding Goals

Start by clarifying what you hope to achieve with branded games. Are you looking to increase brand awareness, promote a product, or foster engagement? With clear goals, you can choose the arcade games or funfair side stalls that best align with your objectives. For instance, if your goal is to boost foot traffic, interactive games like Prize Crane Grabber and Batak Pro offer a fun, hands-on experience that draws attendees in.

2. Choose Games That Reflect Your Brand

Select games that resonate with your target audience and fit the type of event. Options like Table Football, Whack a Mole, and Strike a Light are ideal for adding a competitive edge to your stand. For a branded, shareable experience, consider a Photo Mosaic Wall, which

allows attendees to capture branded moments and share them on social media, increasing your brand’s reach beyond the event. custom-branded games like these ensure your audience connects with your brand in a fun and memorable way.

3. Select Key Branding Elements

To create a unified and impactful look, select key branding elements like your logo, colour palette, and slogan. Apply these consistently across your exhibition stand, including the games themselves and any accompanying decor or furnishings. Branded items like Deck Chairs and Picnic Benches extend your branding across the entire stand, creating a cohesive and polished appearance that enhances brand recall.

4. Partner With Professional Game Providers

Working with a professional event game provider like Expo Play ensures your branding is expertly applied and seamlessly integrated. Our team can handle all aspects of customisation, from logo placement to colour matching. Available for Birmingham, London, Manchester, and venues nationwide, Expo Play ensures your branded games are ready to impress wherever your event takes place.

5. Ensure Consistency Across Games and Decor

For a unified look, apply your branding consistently across multiple games and decor. Branded Crowd Barriers or Retail Chalets can complement your exhibition games, creating a cohesive, branded environment that reinforces your company’s identity and creates a professional, memorable stand.

6. Use Branded Games for Social Media Engagement

Branded games are an excellent way to encourage attendees to interact with your brand on social media. Games like the Photo Mosaic Wall or Ring a Reindeer are designed to offer fun, photogenic moments that visitors will be eager to share online, especially if encouraged with event-specific hashtags. This approach amplifies brand reach beyond the venue itself.

7. Measure Your Branding’s Impact

After the event, evaluate the impact of your branded games by tracking engagement metrics such as social media mentions, stand footfall, and attendee feedback. By assessing these outcomes, you can refine your approach to maximise brand visibility at future events.

Make Your Brand Stand Out

Custom branding on exhibition games transforms your stand into an immersive experience that aligns your brand with fun and engagement. Whether at corporate events or university events, the right custom-branded games will help your brand stand out and make a lasting impression. Reach out to Expo Play today to discuss how you can incorporate branded games into your exhibition strategy for maximum impact.