Exhibition Hire at the Coventry Building Society Ricoh Arena

If you're appearing at an exhibition at the Coventry Building Society Arena - formerly known as the Ricoh Arena - then make it full of fun with Expo Play!
The Coventry Building Society Arena is Coventry's premier venue for sports, entertainment, and exhibition events. With a central location just near to Birmingham, The Ricoh Arena offers a versatile space for a wide variety of events, from large-scale exhibitions and conferences to intimate corporate gatherings.
Expo Play complements the versatility of The Coventry Building Society Arena with a dynamic range of interactive and engaging exhibition games. All you need to do is provide a few key details about your upcoming event and leave all the hard work up to us!
Custom Branded Games Hire at the Coventry Building Society Arena
The Coventry Building Society Arena, a versatile venue known for hosting a wide range of events from exhibitions to large-scale conferences, offers an excellent opportunity to showcase your brand to a diverse audience.
To stand out in this dynamic environment, custom branded games provide an innovative way to draw attention and engage attendees. Imagine visitors interacting with a custom-branded fairground game experience or testing their skills on a bespoke Whack a Mole machine, all featuring your brand’s identity prominently. These interactive elements create a strong association between your brand and the positive experiences of the attendees.
At the Coventry Building Society Arena, where every interaction counts, custom branded games can kick your exhibition stand up a gear and help you achieve your exhibition goals.
Trade Show Game Rental at the Ricoh Arena
Expo Play is dedicated to ensuring that your event at the Coventry Building Society Arena is a seamless success. Our products are not just engaging—they are also meticulously maintained to the highest standards. Each piece of equipment is thoroughly cleaned and rigorously tested in accordance with all national safety standards, ensuring that everything is in perfect working order and safe for use.
Punctuality is crucial in event planning. Our team is committed to delivering and setting up all equipment on time, allowing you to focus on your event without any concerns about delays or technical issues.
With Expo Play, you can trust that your event at the Coventry Building Society Arena will be supported by top-quality, reliable, and safe entertainment solutions, making your exhibition stand both engaging and professionally executed. Expo Play provides a comprehensive service, including logistics, setup, and management of the games, allowing you to focus on your event's success.
By incorporating Expo Play's exhibition games into your Coventry Building Society Arena event, you not only improve the attendee experience but also set your trade show stand apart, ensuring it's not just attended but actively enjoyed.
Contact us today to discover our range of entertainment solutions and how we can help make your event a standout success.

Frequently Asked Questions About Exhibition Hire at the Coventry Building Society Arena
Our stand is close to one of the main entrances. Can you recommend attractions that make the most of heavy visitor traffic?
Yes. High-footfall locations benefit from games that are instantly recognisable and easy to join. Visitors should be able to understand the objective at a glance, allowing your team to engage people quickly before they continue around the exhibition.
Can exhibition games help us qualify leads instead of simply collecting lots of contacts?
They can. Many exhibitors use games as an initial conversation starter before introducing qualifying questions or demonstrations. This approach often produces more meaningful discussions than simply asking visitors to leave their business card.
We're exhibiting alongside several competitors. How can games help us stand apart?
When neighbouring stands offer similar products or services, interaction becomes a valuable differentiator. An engaging attraction gives visitors a memorable reason to choose your stand first, making it easier to introduce your business before they move elsewhere.
Do your exhibition games work well for conferences hosted at the Arena?
Absolutely. Delegates often visit exhibition areas between keynote sessions, workshops and networking breaks. Compact, accessible games are ideal for these shorter periods, encouraging participation without requiring a significant time commitment.
Can you provide attractions that appeal to both exhibitors and visiting delegates?
Yes. Some games naturally encourage exhibitors from neighbouring stands to get involved as well as visitors. This helps create a more sociable atmosphere and can generate additional networking opportunities throughout the event.
What if our objective is brand awareness rather than immediate sales?
Interactive experiences are an excellent fit for awareness campaigns. Branded games encourage visitors to spend longer with your company, remember your identity more clearly and often generate photographs or conversations that continue after the exhibition has ended.
Can attractions be adapted for competitions running throughout the exhibition?
Certainly. Many clients organise longest-score competitions, timed leaderboards or scheduled prize presentations. These formats encourage visitors to return later in the day and help maintain activity on your stand from start to finish.
Do you only supply technology-based games?
Not at all. Alongside digital attractions, we also offer classic fairground games, physical skill challenges, arcade machines, competitive games and fully bespoke branded experiences. This allows us to recommend attractions that match the tone of your particular exhibition.
Can you help if we already have a stand design but haven't chosen the entertainment yet?
Of course. We'll review your existing stand plans, available space and marketing objectives before suggesting attractions that integrate naturally with the design instead of competing against it. The result is a more cohesive exhibition experience for your visitors.
Why do exhibitors return to Expo Play for events at the Coventry Building Society Arena?
Many clients value the combination of practical event knowledge, dependable delivery and attractions that genuinely support exhibition objectives. Rather than recommending the same games every time, we tailor our suggestions to the audience, venue layout and goals of each individual event.
FAQs: Custom-Branded Exhibition Games for the Coventry Building Society Arena
What safety measures are in place for your games and equipment?
All of our custom-branded games are regularly inspected and maintained in accordance with HSE guidelines. Relevant electrical equipment is PAT-tested, and we offer public liability insurance. We can also provide risk assessments and safety certificates upon request to ensure your event at the Coventry Building Society Arena complies with safety standards.
How do I book custom-branded games for my event at the Coventry Building Society Arena?
Booking is easy! Simply call us at 01212931377 or visit our contact page to discuss your event needs. We’ll create a tailored package of branded exhibition games to suit your event at the Coventry Building Society Arena.
How does the setup process work for events at the Coventry Building Society Arena?
Expo Play handles the entire setup process, from delivery to installation and ensuring all games are fully operational. Our team will set everything up before the event starts, so your custom-branded games are ready to engage attendees as soon as they arrive. We also provide full insurance coverage for all our equipment.
What types of events does Expo Play cater to at the Coventry Building Society Arena?
Expo Play provides custom-branded exhibition games for a wide range of events at the Coventry Building Society Arena, including trade shows, corporate events, and conferences. Our interactive games are designed to engage attendees, attract foot traffic to your stand, and create a memorable experience that reflects your brand.
What’s the recommended lead time for booking Expo Play’s services?
We recommend reaching out as early as possible to ensure availability for your event at the Coventry Building Society Arena, especially for large-scale exhibitions and conferences. However, we are flexible and will try to accommodate last-minute bookings whenever possible.
Can the games be customised with my brand’s logo for events in Coventry?
Yes, our games can be fully custom-branded with your company’s logo, colours, and messaging. This is a fantastic way to increase brand visibility and make your exhibition stand at the Coventry Building Society Arena truly stand out. Our branded games are popular for creating an immersive and personalised experience for event attendees.
Are your games suitable for indoor events at the Coventry Building Society Arena?
Yes, our exhibition games are perfectly suited for indoor venues like the Coventry Building Society Arena. We offer a range of interactive games that can be adapted to your space and event requirements, providing engaging entertainment for corporate events, trade shows, and more.
Does Expo Play offer support during the event?
Yes, we provide full on-site support throughout your event at the Coventry Building Society Arena. Our team will manage the games, assist participants, and ensure everything runs smoothly, allowing you to focus on networking and promoting your brand.
Can I see examples of previous events at the Coventry Building Society Arena?
Yes, you can browse our gallery for examples of past events where our custom-branded games were used. It’s a great way to see how we can bring interactive and engaging entertainment to your next event in Coventry.
Our Range of Exhibition Games for Hire at the Coventry Building Society Arena
Some venues naturally encourage scale. The Coventry Building Society Arena is one of them. Whether visitors arrive for a trade exhibition, industry showcase, conference or business event, there is a sense of space that allows exhibitors to think beyond the traditional tabletop display.
That doesn't necessarily mean bigger is always better. What matters is how effectively an attraction uses the space around it.
At larger venues, one challenge exhibitors face is distance. A stand may look fantastic up close, but if visitors don't notice it from twenty metres away, opportunities can be missed. Attractions with visible movement often solve this problem. When people can see participation happening from across the hall, curiosity takes over.
This is why exhibitors at the Coventry Building Society Arena often favour eye-catching experiences such as Dance Machine, Racing Simulator and Motion Simulator. These attractions generate activity that is visible well beyond the boundaries of the stand itself, helping draw visitors towards the action.
Of course, not every exhibition visitor wants a high-energy experience. Many arrive with specific purchasing decisions, supplier meetings or industry research in mind. For these audiences, focused challenges such as The Vault, Strike a Light 2 Players and Pixel Play provide engagement without requiring a major time commitment.
One feature of exhibitions at arena venues is the variety of visitor behaviour throughout the day. Early attendees often move quickly between stands, while afternoon visitors tend to browse more casually. This is where layered engagement becomes valuable. Attractions such as Prize Crane Grabber can attract immediate interest, while longer-play activities encourage visitors to spend more time interacting with your team.
The venue is also well suited to exhibitors looking to create branded destinations rather than simple exhibition stands. Our Custom Branded Games allow businesses to build experiences around product launches, awareness campaigns and promotional activity, helping transform a stand into a focal point within the wider exhibition.
For organisations targeting groups rather than individuals, shared experiences can be particularly effective. Attractions such as Giant Chess, Mini Golf and Pool Table encourage visitors to engage together, often leading to longer conversations and a more relaxed atmosphere around the stand.
Perhaps most importantly, exhibitions at the Coventry Building Society Arena often attract a broad mix of visitors. Some are highly competitive. Others are naturally cautious. Some want to participate immediately, while others prefer to watch first. A varied exhibition game range allows exhibitors to appeal to all of those behaviours rather than relying on a single type of interaction.
That's why we offer everything from immersive simulators and branded challenges to strategic games and prize attractions. At a venue built to host major events, flexibility often becomes one of the most valuable tools an exhibitor can have.