How to Make the Most of Custom Branded Prize Games

In a competitive market, businesses are constantly searching for ways to create memorable customer experiences that leave a lasting impression. Custom branded games are an exciting and interactive way to do just that. Whether at a trade show, corporate event, or product launch, integrating our bespoke prize game entertainment designs into your event can transform it into an engaging and fun experience that boosts brand visibility and customer engagement while entertaining all in attendance.

But how can you make the most of custom branded prize games? Expo Play looks at how these can enhance customer experiences and drive lasting connections with your audience.

1. Boost Engagement and Participation: Custom branded prize games are designed to capture attention and spark excitement. Games like the Prize Crane Grabber and Crack the Safe add an element of fun competition that encourages attendees to participate. The thrill of potentially winning a prize creates an energetic atmosphere that naturally draws people in, giving you the perfect opportunity to introduce them to your products or services.
   As customers engage with the games, they become more immersed in the experience, leading to longer interactions with your brand. The engaging nature of these games also breaks down barriers, making it easier to start conversations and form connections with attendees. The result? Increased foot traffic, longer booth visits, and better brand recall.
2. Reinforce Brand Identity Through Customisation: One of the key benefits of using custom branded prize games is the ability to seamlessly integrate your brand into the experience. Adding your logo, brand colours, and messaging ensures that your company is front and centre throughout the event.
   The continuous exposure to your brand reinforces your company's identity. As customers engage with the games, they associate the positive experience with your brand, which strengthens your company’s presence in their minds. This is especially important at large events like trade shows, where you need to stand out from the crowd and make a lasting impression.
3. Create a Unique Experience: In a crowded event space, providing a unique experience is crucial to making your brand stick out from the crowd. By offering custom branded prize games, you’re offering something more than a standard sales pitch—you’re giving attendees an opportunity to have fun and engage with your brand in a meaningful way.
   Prize games allow attendees to participate in activities they’re excited about, giving them something to talk about long after the event has ended. This fun and competitive experience leaves a lasting impression and helps customers remember your brand in a positive light, increasing the chances that they’ll think of you when they’re ready to make a purchase.
4. Foster Customer Loyalty with Branded Prizes: Offering branded prizes for winning participants is a fantastic way to take the experience one step further. Whether it’s promotional merchandise or exclusive products, these prizes serve as a tangible reminder of their interaction with your brand. By linking the excitement of winning to your company, you create a positive association that encourages customer loyalty.
   Imagine an attendee at a trade show winning a branded product after playing the coconut shy or tackling any of our other funfair side stalls. Every time they use or see that prize, they’ll be reminded of your company, creating a lasting connection that reinforces brand loyalty. Branded prizes also provide a way to extend your reach beyond the event, as winners often show their prizes to others, further promoting your brand.
5. Collect Valuable Data and Leads: Custom branded prize games also offer a valuable opportunity to collect customer data and leads. Many games can be set up so that participants need to register or provide their contact information to play. This allows you to gather important customer details, which you can use for follow-up communications after the event.
   By using the games as a lead generation tool, you create a seamless way to engage potential customers while collecting data in a fun and non-intrusive manner. After the event, you can use the information to continue building relationships and nurturing leads through targeted marketing efforts.
6. Perfect for Any Event Setting: Custom branded prize games can be tailored to suit any event type, from trade shows and exhibitions to product launches and corporate parties. Whether you’re looking to boost engagement at the NEC Birmingham, the ExCeL London, or a smaller-scale event, our range of prize games and funfair side stalls should fit seamlessly into your space.
   Their flexibility means they can be adapted for various booth sizes, ensuring that you can maximise impact no matter your venue. Whether you're looking for a centrepiece attraction or a supporting activity, these games add excitement and energy to any event, boosting customer engagement and enhancing the overall experience.
7. Amplify Social Media Presence: Custom branded prize games are inherently photogenic and exciting, making them ideal for generating social media content. Attendees love sharing their experiences, and interactive games offer plenty of opportunities for capturing memorable moments. Encouraging participants to share photos of themselves playing the games, especially if there’s a chance to win, can significantly increase your brand’s reach on social platforms.
   You can even create a hashtag for your event and run a social media contest alongside the games. By doing so, you extend the engagement beyond the event and increase the likelihood that your brand will reach new audiences.

Custom branded prize games offer a unique and engaging way to enhance customer experiences, boost brand visibility, and generate excitement at any event. These interactive activities provide a fun, memorable way to connect with customers and leave a lasting impression. By customising the games with your branding, offering exciting prizes, and fostering positive interactions, you can create a one-of-a-kind experience that drives brand loyalty and engagement well beyond the event.

We deliver branded games for events in London, Birmingham, and Glasgow, supporting exhibitions at the ExCeL London and the NEC Birmingham.