Using Exhibition Games for Data & Lead Generation

Gathering Leads & Data Through Gameplay: Smart Ways to Use Exhibition Games for Networking and Lead Generation

Collecting valuable data doesn’t have to mean clipboards and surveys. With Expo Play’s interactive game hire, you can turn audience engagement into measurable, GDPR-compliant lead capture — all while guests enjoy the experience.

Whether you’re attending a high-footfall event at the ExCeL London, a trade show in Branded Game Hire Manchester, or a corporate expo in Branded Game Hire Cardiff, here’s how to use gameplay for effective networking and data collection.

1. Use Digital Interactivity to Capture Leads

Games like Tap the App and Pixel Play can be integrated with digital opt-in forms. Players register via tablet or touchscreen to play — giving you names, email addresses, job titles and more in return for a fun, branded experience. These sign-ups are perfect for post-event follow-ups and retargeting campaigns.

2. Turn Competition into Contact Lists

Set up a leaderboard for games such as Roll a Ball Racing Game or Strike a Light 2 Players, and ask players to submit their details to be in with a chance of winning a prize. This approach has proven popular at events held at the NEC Birmingham and the Manchester Central Convention Complex, where visitors are keen to stay involved after the event.

3. Brand Every Step of the Journey

With Custom Branding, every part of the game journey — from registration screens to signage — can include your logo, call to action, and campaign messaging. This reinforces your brand while subtly guiding players towards a data exchange.

4. Combine with QR Codes and Social Sharing

Encourage attendees to scan a QR code after completing a game, such as The Vault or Prize Crane Grabber, which links to a landing page or digital form. This gives players the freedom to opt-in on their own terms — useful in professional venues like the Olympia London or the Coventry Building Society Arena.

Final Thought:
Gamified lead capture is a win-win — guests have fun, and you get qualified, engaged contacts. With Expo Play’s nationwide service and branding support, smart lead generation is just part of the game.

We operate across Branded Game Hire Glasgow, Branded Game Hire London, and Branded Game Hire Bristol, with branded setups at the Olympia London and the Manchester Central Convention Complex.