Social Media Engagement Strategies: Encouraging Attendees to Post About Their Game Experience Online
Interactive game hire from Expo Play isn’t just about onsite fun — it’s a golden opportunity for social media buzz. Whether you're showcasing Exhibition Games, Prize Games, or eye-catching Custom Branded Games, a strategic approach can transform game play into content that spreads your brand message far and wide.
1. Make It Visually Shareable
The first step is designing an engaging setup. From the sleek lines of our Batak Pro to the nostalgic fun of a Retro Arcade Machine Table, every hire should be camera-ready. Branded signage, vibrant colours, and professionally printed logos draw the eye and invite snapshots. For events in high-profile venues like the NEC Birmingham, the ExCeL London, or the SEC Centre Glasgow, presentation matters more than ever — these are places where attendees expect visual impact.
2. Run Incentivised Posting Campaigns
Entice attendees to share their experience by offering real-time rewards. Consider:
This works particularly well at corporate events in major cities like London, Birmingham, Glasgow, and Manchester, where social-savvy professionals are keen to engage.
3. Include Branding at Every Touchpoint
Our Custom Branding service lets you tailor games to your campaign. Add hashtags, slogans, or QR codes to Photo Mosaic Walls, Pixel Play, or even Dance Machines, making every interaction a brand-building moment. These enhancements are especially useful at exhibitions in competitive environments like the ICC Birmingham or the Manchester Central Convention Complex.
4. Make Sharing Effortless
Place scannable QR codes next to game stations linking directly to your social media pages. This reduces friction and boosts interaction. At busy exhibitions in places like the Olympia London or the Coventry Building Society Arena, this small addition can lead to a big increase in shares.
5. Showcase User-Generated Content
After the event, repost attendees' content — with credit — to your own platforms. It validates their experience and encourages others to do the same at future events. Use standout posts from campaigns in cities like Branded Game Hire London, Branded Game Hire Birmingham, and Branded Game Hire Glasgow to create digital highlight reels for your brand.