How Custom Branding Works for Exhibition Games

Custom branding is one of the most powerful ways to make your exhibition stand truly yours. With Expo Play’s expert customisation service, you can turn any of our Exhibition Games into a bold, on-brand experience that not only draws attention but also reinforces your message. Here's how the process works and what you can expect when incorporating your branding.

Logo Placement

Your company logo can be prominently featured on game cabinets, backdrops, LED displays, and control panels. Whether it's a sleek Batak Pro, a colourful Arcade Coin Pusher, or an eye-catching Crack the Safe, our team will find the perfect positions to ensure brand visibility is front and centre throughout your stand.

Brand Colours

We can tailor the visual design of your hired games to match your company’s colour palette. From game casings and decals to lighting and control panel graphics, we use high-quality materials and professional printing to ensure a polished, unified look that reflects your brand’s identity.

Key Messaging

Looking to promote a product launch, campaign, or event slogan? We can include taglines and calls to action directly on the game surfaces or adjacent signage. Whether it’s a Prize Game encouraging lead capture or a Custom Branded Game showcasing a new service, your messaging will be part of the interactive experience.

Branded Giveaways

Games like the Prize Crane Grabber or Pluck a Duck are ideal for integrating branded merchandise. You can stock them with your own promotional items – from pens and USB drives to vouchers or samples – adding an incentive for interaction and a physical reminder of your brand.

Digital Integration

Some games, such as Tap the App or Pixel Play, include digital screens or displays that can be customised with your logos, backgrounds, or real-time messaging. These features are ideal for live promotions, competitions, or rotating brand visuals.

Why It Works

Custom branded games don’t just look great – they help you build brand recognition, engage more attendees, and leave a lasting impression. Whether you're exhibiting in London, Birmingham, Manchester, Liverpool, or Leeds, our custom branding ensures your presence is as professional as it is playful.

Let’s Get Started

From design to delivery, Expo Play offers full support in creating custom branded games that align with your goals. We handle production, installation, and quality assurance to make sure your games look fantastic and function flawlessly.

Want to learn more? Contact our team to discuss your branding options today.

We deliver games to Cheshire, Essex, and Hampshire, working on-site at the ExCeL London and the NEC Birmingham.