London is home to some of the UK’s largest and most influential trade shows, exhibitions, and public events. From major industry expos to creative and consumer-facing fairs, the capital’s events calendar is packed year-round — and exhibitors are constantly seeking new ways to stand out. With so many brands under one roof, catching attention quickly is key.
At Expo Play, we deliver Exhibition Games, Custom Branded Games, and interactive experiences that do just that. Whether you're looking to attract footfall, generate leads, or leave a lasting impression, our branded games are designed to help you connect with your audience — and no place demands that more than Branded Game Hire London.
Major 2025 Exhibitions at ExCeL London
the ExCeL London remains one of the UK’s most high-profile exhibition centres, hosting dozens of major events throughout the year. If your company is exhibiting at any of the following shows, we can help you maximise your impact:
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Smart City Expo UK – 24–25 June 2025
This forward-thinking event showcases innovations in urban planning and smart technologies. For tech brands, fast-paced games like Strike a Light 2 Players or Batak Pro can reflect the speed and innovation at the heart of your message.
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Business Travel Show Europe – 25–26 June 2025
With travel professionals in attendance from across the world, our Tap the App and Pixel Play games are ideal for combining interaction with data capture.
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The Meetings Show – 25–26 June 2025
If you're meeting procurement professionals and event organisers, an engaging and well-branded game can kickstart conversations. We’ve helped countless clients in this sector use Custom Branding to make their offering stick.
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The Business Show London – 12–13 November 2025
A flagship event for SMEs and startups, this show is all about grabbing attention and starting strong conversations. A leaderboard-based game like The Vault or a fun head-to-head game such as Roll a Ball Racing Game is ideal for this kind of setting.
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TravelTech Show – 25–26 June 2025
Co-located with the above events, this show targets innovation in the travel industry. A digital, visually striking experience like Photo Mosaic Wall can turn your message into interactive art.
Engaging a Consumer Audience
London isn’t just about B2B exhibitions — there’s a rich mix of creative, cultural, and consumer-focused events where Expo Play’s games shine.
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London Art Fair – A standout event in Islington, perfect for showcasing creative brands. Add personality with something sleek and engaging like a Retro Arcade Machine Table or a Skill Game.
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The Toy Fair – With families, educators, and industry insiders attending, prize-driven games such as the Prize Crane Grabber or Pluck a Duck generate excitement and footfall with all ages.
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WTM London (World Travel Market) – One of the world's biggest travel trade shows. Our clients often choose attention-grabbing games like Dance Machine or Basketball Slam Dunk to draw crowds and start conversations.
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The International Food & Drink Event (IFE) – For brands in the food and beverage space, interactive experiences offer a fresh way to complement tastings or demonstrations.
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MCM Comic Con London (Autumn) and The Photography Show – Use visually exciting and social media-friendly games to connect with creative attendees and content creators.
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PLASA Show – Focused on the live entertainment and tech industries, this event is the perfect place to incorporate Arcade Games or Prize Games that align with the leisure sector.
Full Support for Your London Event
No matter the venue — from the ExCeL London and the Olympia London to the Business Design Centre and cultural sites like the National Gallery — we provide delivery, setup, supervision, and support. Our team ensures every game runs smoothly, reflects your branding, and serves a strategic purpose, whether that's data capture, lead generation, or simply drawing the eye in a crowded hall.
We also support nearby locations such as London, Bedfordshire, Essex, and Surrey, offering reliable logistics across the region.
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