How to Adapt Games for Different Event Types

Not all events are created equal — and neither is gameplay. At Expo Play, we help brands adapt interactive experiences to suit the tone, space, and audience of each event type. From lively outdoor festivals to professional industry expos, tailoring your games ensures maximum engagement and impact.

Here’s how to adjust your game setup and selection across different environments, with successful campaigns delivered from London to Branded Game Hire Leicester, and venues like the SEC Centre Glasgow and Telford International Centre.

Conferences: Keep It Polished and Purposeful

At formal venues like the Business Design Centre or the ICC Birmingham, games should feel on-brand and professional. Compact, low-noise options like the Retro Arcade Machine Table or Giant Buzz Wire work well in networking areas, offering a moment of engagement without disrupting conversation. Add Custom Branding to integrate your message seamlessly.

Trade Shows: Create Visual Pull

In busy exhibition halls such as the NEC Birmingham or the ExCeL London, the aim is to grab attention quickly. Fast-action games like Batak Pro, Basketball Slam Dunk, and The Vault draw crowds and spark curiosity. Incorporate a leaderboard to encourage competition and dwell time.

Festivals: Focus on Fun and Flow

For open-air settings or community events in areas like Branded Game Hire Portsmouth or Branded Game Hire Belfast, opt for robust, easy-to-play games. Funfair Side Stalls & Games like Coconut Shy, Hoopla, and Pluck a Duck are ideal. They’re accessible, photogenic, and work well with casual, walk-up crowds.

Corporate Gatherings: Build Connection

Team building days and internal events in cities like Birmingham or Branded Game Hire Liverpool benefit from cooperative experiences. Use Team Building games that spark teamwork, like Table Football, Table Tennis, or a group challenge with Photo Mosaic Wall. These promote collaboration and brand culture.

Final Thought:
Game success depends on alignment with your audience and setting. With Expo Play’s wide-ranging products and UK-wide service, adapting gameplay is always part of the package.

We cover Berkshire, Bedfordshire, and Cambridgeshire, providing entertainment at the Business Design Centre and the Olympia London.