How Custom Branded Games Improve Trade Shows

Trade shows are an excellent opportunity for businesses to showcase their products and services, but with so many companies vying for attention, it’s crucial to stand out from the crowd.

One of the most effective ways to achieve this is by incorporating custom branding into your exhibition space. Custom branded games engage attendees and offer a unique platform for reinforcing your brand identity or increasing foot traffic.

Here’s a breakdown of the benefits of using custom branded games at trade shows. If you have any questions or need more assistance, please contact us!

Increased Engagement and Foot Traffic

At a bustling trade show, grabbing attention can be challenging, but custom branded games offer an interactive and fun way to pull attendees toward your booth. These exhibition games create excitement and a sense of friendly competition that naturally draws people in. Once attendees are engaged with the game, they’re more likely to stay at your booth, giving you valuable time to discuss your products or services.

Interactive games encourage participation, and this engagement helps break the ice and create a more relaxed, enjoyable atmosphere. With Expo Play’s wide range of games, from physical challenges like Test Your Strength to retro options like our arcade machines or funfair side stalls, there’s something for every type of audience. The result? More people at your booth, and more opportunities to connect with potential clients.

Enhanced Brand Visibility

Custom branding turns a fun experience into an advertising opportunity by seamlessly integrating your logo, colours, and messaging into the games. By placing your brand front and centre, our bespoke branded games become powerful marketing tools. Every time an attendee plays the game, they’re interacting with your brand in a positive and engaging way.

Custom branded games also offer great photo opportunities. As attendees engage with your branded game, they’re likely to take photos or videos, share them on social media, and tag your brand. This amplifies your brand’s reach beyond the trade show floor, spreading awareness to a wider audience.

Longer Booth Visits and Meaningful Interactions

One of the biggest challenges at trade shows is keeping attendees at your booth long enough to have meaningful interactions. Custom branded games help extend the amount of time people spend at your stand. Games like the Roll a Ball Racing Game or the Table Football require time and interaction, giving your team the chance to chat with attendees and make connections while they play.

By creating an enjoyable environment, you’re more likely to foster deeper conversations about your products and services. This relaxed engagement is more effective than a simple sales pitch, helping you build stronger relationships with potential clients.

Unique Exhibition Stand Experiences

At large trade shows, it’s easy for attendees to feel overwhelmed by the sheer number of booths and marketing messages they encounter. Offering custom branded games gives your stand a unique edge. Attendees are more likely to remember the brand that gave them a fun experience, especially when compared to a booth with static displays or traditional marketing methods.

Games like the Photo Mosaic Wall or Prize Crane Grabber mean attendees associate your brand with the enjoyable experience they had at your booth. This positive association helps your company stand out long after the trade show has ended. They might also feel inclined to share pictures of themselves with your games on social media!

Data Collection and Lead Generation

Incorporating custom branded games into your trade show strategy can also be an effective tool for collecting valuable attendee data. You can create game competitions that require registration, allowing you to gather contact information for future follow-ups. For example, players could register to take part in a Batak Pro challenge or to be included in a prize draw for participating in your prize games.

Once attendees have registered and engaged with your brand, it becomes easier to follow up after the event. This helps turn casual interactions into potential leads, boosting your overall trade show return on investment.

Customisation Options for Any Brand

One of the key advantages of custom branded games is their versatility. Regardless of your industry or target audience, Expo Play offers custom branding options for a wide variety of games. You can brand everything from funfair classics like Coconut Shy or Cork Shooting to high-tech options like the Racing Simulator. Whether you’re a tech company looking to make a splash with a cutting-edge game or a traditional brand aiming for a nostalgic feel, custom branded games can be tailored to suit your brand's unique personality and goals.

Flexibility for Various Trade Show Booth Sizes

Whether your trade show booth is large or small, there’s a custom branded game that will fit your space. Games like the Retro Arcade Machine Table or Photo Peep Board are compact and ideal for smaller spaces, while larger options like the Table Football or Photo Mosaic Wall are perfect for creating a big impact in more spacious exhibition stands. No matter the size of your booth, Expo Play offers custom branded games that can adapt to your specific needs.

Custom branded games offer an exciting, engaging way to enhance your trade show presence and ensure your brand stands out from the competition. By incorporating fun, interactive elements from Expo Play, you’ll attract more attendees and ensure your business is associated with fun. From increasing foot traffic to generating leads, custom branded games are an investment that can significantly boost your success at trade shows.

We’re active in Branded Game Hire Liverpool, Branded Game Hire Leicester, and Branded Game Hire Leeds, with recent setups at Telford International Centre and the Manchester Central Convention Complex. [PAGE22]Contact us [/]to find out more!